Hi! I’m Vanessa, owner and designer of Crab Apple Books. I'm also a wife to a pilot, mom to four kids, and proud indie author. I have a degree in engineering, but walked away from my job as a senior data analyst to pursue life as a full-time creative.
I. Love. It.

Our Philosophy

There is beauty in imperfection. I am not perfect. None of us are. While I put a lot of care and thought into each design I do, I also seek to embrace the imperfections in my work. Counterintuitive, I know. How can a perfectionist celebrate imperfections?

Be yourself, in all your weirdness. I have never quite felt like I fit in anywhere. I'm a faithful Christian with the mouth of a pirate. (I know, I know.) I'm an extrovert who dislikes most people. I want to stand out, but I also yearn to fit in. Part of our rebrand of this business is to celebrate those of us who feel misunderstood or unseen.

Strive to do better. We don't want to simply provide the cheapest products possible. We want to be proud of where our products come from, how they are made, and who we partner with to create them. This is why we partner with small family-run businesses for our printing and constantly seek to include as many ethically-sourced products as possible. All while still keeping our prices reasonable and affordable.